He cited an online blitz geared to several demographics. “We really had great tentacles - no pun intended,” said the Sony exec with a laugh during a Sunday morning call.
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The film capitalized on her celebrity as she did the talk show circuit along with a Marie Claire cover and an E! Instagram takeover.ĭirected by Jaume Collet-Serra, who made the 2009 horror movie “Orphan,” “The Shallows” benefited from savvy marketing, Bruer told TheWrap. She has 9.1 million Instagram followers, after all, and 1.9 million Facebook fans. Sony credits Lively’s star power with helping the opening exceed predictions. But in this modern shark films, Lively’s character enters a protracted fight for her life with the sharp-toothed sea creature.Īlso Read: 'The Shallows' Review: Blake Lively Vs Shark Is a Fairer Fight Than You'd Imagine In some ways, it turns the opening scene of “Jaws” on its head in the original shark thriller, the female swimmer dies in a prelude to more attacks.
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Most seem to agree “The Shallows” is a solidly entertaining and suspenseful summer popcorn flick, with a Rotten Tomatoes score of 74 percent.īlake Lively plays the lead as a surfer who gets attacked by a great white shark. The film has also been received quite warmly from critics. “To gross almost the amount of production cost in your opening weekend, it’s always a good thing,” said Rory Bruer, president of worldwide distribution at Sony - the studio that distributed the Columbia Pictures film.Īlso Read: 'The Shallows' Is 'The Best Shark Movie' Since 'Jaws, (Of course, it went on to become the highest-grossing movie of the year all those decades ago.) Made for $7 million, the classic shark thriller made back its production budget - nearly to the exact dollar - upon opening, too. “The Shallows” shares some uncanny similarities with Steven Spielberg‘s surprise 1975 hit “Jaws” - not only thematically but also financially. “With so many wide release titles opening in theaters since the beginning of summer, it’s been hard to rise above all that noise,” he added. “Some movies swim a bit under the radar,” he told TheWrap, attributing its big first weekend to a modest budget, big concept and great reviews.Īlso Read: 'Finding Dory' Stays Afloat at No. “It seemingly came out of nowhere and chewed up the box office,” said Paul Dergarabedian, comScore senior analyst. The thriller doubled expectations on its domestic debut, completely surprising onlookers.
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Made on a modest production budget of $17 million, “The Shallows” has emerged as the little ocean thriller that could, earning an estimated $16.7 million upon opening and expected to keep chugging into next weekend.